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Dan Gregory is obsessed with human behaviour: what makes our customers buy and our people buy in. It's a passion that was first awakened during his university years as he studied psychology, sociology, philosophy and communication. It later informed an early career as an editorial cartoonist, helped him build globally awarded advertising and consulting businesses as a Strategic Planner, Creative Director and CEO and served him well as a stand up comedian touring the US, the UK, Europe, Australia and Asia. 

Today, he applies his behavioural focus to #leadership #engagement and #influence as he helps the individuals and organisations he works with learn how to better inspire, motivate, persuade and ultimately change the thoughts and beliefs of their teams and customers (and of themselves too). 

Having worked with organisations around the world from virtually every industry sector, including Coca-Cola, Unilever, The Australian Navy, “The Big 4” Banks and The United Nations in Singapore, Dan has built a reputation for not only feeding energy and inspiration into his presentations, but also delivering lasting change in his audiences.

His business acumen and rapier wit are often called on to help an audience or leadership team negotiate a tough conversation whilst simultaneously lifting the energy and optimism in the room. 

His mission is to challenge conventional strategic “wisdom”, the rising tide of business clichés and the Belief Systems (BS) of the self-help industry and replace them with leadership strategies and tools that deliver extraordinary results in the real world - deliberately and consistently.

In other words, he helps smart people become people smart!

Keynote Speaking & Training - Dan speaks to organisations around the world about #Leadership #Engagement and #Influence

Leadership Development - Dan consults as a trainer and facilitator helping smart people become brilliant leaders

Consulting - As Co-Founder of The Impossible Institute with Kieran Flanagan, Dan works with large organisations, SMBs & Entrepreneurs helping them develop strategies that drive engagement and change


If you’ve got a culture that’s technically brilliant but not so people smart, or you need to improve the engagement skills in your leaders. teams and managers…

and you’ve previously heard from the likes of Colin James, Matt Church, Chris Helder or Darren Hill… 

or you really love some of the thinking of Daniel Pink, Robert Cialdini or Simon Sinek…

and you need to achieve greater connection within your team, be more persuasive & engaging and a build a reputation that opens doors & opportunities…

as well as having delegates post tweets like, “@DanGregoryCo takes #leadership to the next level. Scarily awesome!”

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How to build a tribe of believers

Today, the role of leadership has shifted from purely hierarchical and positional authority towards new models of engagement, ownership and enthusiasm.

This is true whether we are trying to lead a team, govern a community or shape the conversations around you. In this inspiring  and thought-provoking presentation, Dan will help you move from ego and logic driven leadership to increasing your influence by creating cultures of the willing through building belief.


• Create an intrinsically motivated culture

Increase engagement and buy in

• Build an attractive employer brand

• Create evangelists for you cause or business

• Lead the change you wish to see

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The force that drives all human behaviour

What makes us buy? What makes us buy in? These two questions float around the minds of leaders, sales people and marketers like a kind of mental screen saver. And yet much of our understanding of human behaviour is clichéd and unreliable.

In this insightful and highly practical presentation, Dan will explain what truly drives human behaviour and how we can increase our personal influence, become more persuasive in our communication and drive sales, enthusiasm and engagement.


Pitch present & persuade with influence

Learn to motivate anyone in your team… even you!

Win the reputation game

Increase customer connectedness

Discover how to read the room

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Why design beats discipline for performance

We spend so much time beating up ourselves, or our team, for what Dan Ariely calls “predictably irrational” behaviour. However, we would do far better to accept who we are, to work with who is in our team and learn how to hack human nature.

In this entertaining and exciting presentation, Dan Gregory will explore how design beats discipline and motivation for driving performance, why we need to engineer for failure in our behaviour and create a positive bias towards success.


• Build a success bias into your systems

Increase unconscious competence

• Hack your habits and lift performance

• Reduce the friction in your processes

• Learn how to pull your own strings


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Every day, superior products, candidates and ideas fail, not for a lack of quality, but for a lack of influence.

The truth is, success in the market place is not automatically conveyed to those who have worked the hardest or studied the most diligently. Rather, it goes to those who have learned how to engage others with their ideas, build alignment around their vision and attract supporters to their cause.

Dan’s The Elements of Influence workshops and masterclasses are designed help you increase your influence with your communities, develop greater engagement with your team and to generate greater buy in with customers, clients and stakeholders.

Each workshop is tailored to the individual needs of your organisation and team, combining elements of the following modules:


• Learn a fast framework for structuring persuasive arguments

• Turn weaknesses & foibles into communication assets

• Develop a presentation style that is authentic & unique 

• Use humour and stories to generate interest & relevance 

• Gain techniques for driving attraction, alignment & engagement



• Understand the psychology of selling

• Know your value exchange & the business you’re really in

• Sell “in reverse” by starting with WHO

• Be more confident when you present to customers & clients 

• Use the Selling Stack™ to create deeper connection & motivation


• Learn the 4 Stands that make you stand out

• Lift your profile in your organisation, industry & community

• Link your personal purpose to your organisation's vision 

• Develop a personal brand around personality, passion & proficiency

• Do more than lead your team, lead your industry



• Learn how to read the room using visual, verbal and behavioural cues

• Develop self-awareness using Default Thinking Frames™

• Speak to the whole room using conversational hashtags

• Align your value with their values

• Know what’s really driving the decisions of those around you


Dan, as usual, you were the post man. You delivered.


An extraordinary ability to solve highly complicated and political problems.


Dan Gregory and Kieran Flanagan did a phenomenal job.


Kieran Flanagan and Dan Gregory facilitated a highly engaging, entertaining and thought-provoking workshop around entrepreneurship, risk-taking and decision making within a highly regulated environment.


I learned a huge amount and the team feedback has been incredibly positive. 


We've had amazing feedback. Very grateful!


The feedback from your presentation has been bombarding! Which is bloody awesome!


Signs of genius.


Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future.


I have the opportunity to work with many speakers and presenters throughout the year, and I can say without bias that (Dan’s) presentation was the best I have seen in a very long time.


Dan has that unique ability of entertaining an audience with humour while giving them a wide range of strategies that can make a significant difference to their bottom line.


Dan Gregory appeared at our annual top tier dealer network conference as our keynote presenter. Dan was engaging, entertaining and informative and we were so impressed that we are preparing to work with him again this year for another area of our business.


It was a pleasure to deliver the genius of Dan Gregory to our members at the  Real Estate IQ Conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.


What a fantastic way to kick off the New Year! (We've been) flooded with phone calls and emails about Dan and what a wonderful speaker he was.


Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, your team and the community. I would whole heartedly recommend Dan, you will never be disappointed.


I was laughing and learning... Dan is the Australian Ricky Gervais!


He more that lives up to his own advertising!


Our recent Business Partner Exchange event was a great success, largely in part due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.


Read more of Dan's thinking in Gregorian Rants™ here

You’re on before you’re on

By DanGregory | June 19, 2018

It doesn’t matter whether your speaking to your team, presenting to the board or giving a speech at an AGM or annual conference, you are on before you’re on and being aware of that is critical to the success of your communication. There is always an elephant in the room that you either need to…

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Rethinking the S.W.O.T. analysis

By DanGregory | May 21, 2018

Originally published with The CEO Magazine Anyone who’s sat through a strategic workshop at anytime during the past decade will be familiar with the SWOT analysis. Simply put, it stands for Strengths Weaknesses Opportunities and Threats and has informed not only planning days and leadership forums but also a large majority of the decisions that executive…

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Why we need to rethink motivation and engagement

By DanGregory | May 21, 2018

For most of this discussion, I’ll be referring to the above Motivation & Engagement Model that I’ve borrowed from Colin James – colinjamesmethod.com.au.  I’ve used the words Motivated and Unmotivated in place of Colin’s “Active and Passive” – partly because it makes more sense in this context, but mostly so I can do want untalented pop…

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4 ways to avoid unconscious bias and situational blindness

By DanGregory | May 21, 2018

Most of what we believe, even with conviction and assuredness, may possibly be completely mistaken or, at least, fundamentally flawed as a result of unconscious bias and situational blindness. Now, that is quite a statement, but it bears thinking about and indeed reviewing with the cold and emotionless detachment of an independently appointed statistician. This…

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How to move from story telling to story doing

By DanGregory | May 21, 2018

It’s hard to argue against the power story telling wields as a tool of influence and persuasion. However, a more powerful tool is Story Doing. Indeed, story telling is one of the oldest and most revered of our communication tools, one that allows us to take mundane facts and pedestrian ideas and render them memorable, personal…

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Why every court (or Board or ELT) needs humour and a Jester

By DanGregory | May 21, 2018

Humour is more serious than you might suspect. You may be familiar with the phrase, “an ability to talk truth to power.” or have experience with someone who uses humour to amplify influence.  This has always been the role of the jester, or fool . The latter moniker was probably adopted as an insurance against…

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How to say it so they can hear it

By DanGregory | May 21, 2018

“You can’t handle the truth!” So said Jack Nicholson in A few good men. And he’s right. But the real truth is, it’s all in the framing. The truth is; we are all delicate flowers wrapped in paper-thin skins, indulging unconscious (and occasionally conscious) biases and prejudices. To add insult to injury, half of us…

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5 reasons you might want to abandon hope & 1 reason you might want to keep it

By DanGregory | May 21, 2018

“Wow”, I can hear you say, “Hope? That’s the problem?” That’s right, today I’m BBQin’ some motivational sacred cow! Now I know this is going to offend some of you – this will challenge some long held beliefs, make the “inspiration police” angry and I imagine a good portion of you might experience some minor sphincter tightening –…

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You’re boring and it’s costing you

By DanGregory | May 21, 2018

I imagine about now you’re thinking, “Wow, thanks for the positive affirmation Mr. Motivational Speaker.” But hear me out, because I’m pretty sure it’s not your personality, it’s simply who you are at work. In fact, what I’m really talking about is the need to stand out. For some reason, otherwise interesting and personable people tend…

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When the facts get in the way of our opinions

By DanGregory | May 21, 2018

How do we know something is, in fact, a fact, or even THE facts, or just an opinion we’ve held so long we’re unprepared to give it up? Just as importantly, are those we look to engage just as attached to their accumulated “facts”. One of the most interesting books I’ve read in the past decade,…

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Big wins first

By DanGregory | May 21, 2018

Are small wins just as important as big wins? Depends who you ask. Naval Adm. William H. McRaven famously suggested that one of the keys to feeling more motivated and driving personal success, was to start the day by making your bed. A better strategy, in my opinion, is to start the day with Big Wins First.…

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Need to vs Want to

By DanGregory | May 21, 2018

One of the things that has human beings turning to motivational literature in their multitudes is the difference between “Need to” and “Want to”. Typically, want to doesn’t require a lot of motivation – it’s intrinsically linked to whatever that activity might be. Few of us need to “motivate” ourselves to enjoy a good meal or a…

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By DanGregory | May 21, 2018

So what is Mastervation? There’s a lot of misinformation around the concept of motivation – mostly perpetuated by so-called gurus who’s personal motivation is to lighten your wallet and line theirs. We’ve been told to set goals (backed up by Yale’s 1953 goals study where those rare few who wrote down specific and measurable goals achieved…

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How many decisions do you actually make?

By DanGregory | May 21, 2018

If your like most people, you probably assume that most of your decisions are your own. However, virtually every decision you make is somewhat manipulated by decisions you have no part in. Did you wake up this morning naturally, or through the use of an alarm clock? Who determined what time you should wake up anyway?…

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The Right vs The Risky

By DanGregory | May 21, 2018

Working with organizations all around the world, I often enjoy asking people provocative questions to have them reflect on what they believe versus what is a default position. It’s a way of teasing out what they really feel about the concept of risk. A question I often ask is, “In a situation, with an either/or outcome,…

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Language is leverage

By DanGregory | May 21, 2018

Virtually every piece of information you take in, whether consciously or unconsciously, is laden with biases, judgement and meaning. It’s all to do with the language the information is framed in. For instance, consider the following questions: “Are you more afraid of never doing great work… or of losing a job that will never allow…

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Frame your value in our values

By DanGregory | May 21, 2018

The sale, or engagement, or support, or participation is always more determined by those we wish to influence than we “influencers” would like to imagine. In other words, our value lies not in our product or service or idea, but in their values. This is largely due to the fact that we filter our decisions…

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Who do you help us to be?

By DanGregory | May 21, 2018

Too often we spend our time focused on what we want people to do or how we would like them to behave. We issue instructions to our staff, offer feedback to our teams and try to persuade our customers and clients using features and benefits – both logical and emotional. The problem is, that’s not…

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Speaking enquires contact Nicola

+61 (0)437 820 989


All other enquires contact Kerryanne

+61 (0)2 9651 5384


PO Box 226

Broadway NSW 2007